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Predictably Irrational: the Hidden Forces That Shape Our Decisions
Predictably Irrational: the Hidden Forces That Shape Our Decisions
Predictably Irrational: the Hidden Forces That Shape Our Decisions

Predictably Irrational: the Hidden Forces That Shape Our Decisions

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Predictably Irrational: the Hidden Forces That Shape Our Decisions

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Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement. Predictably Irrational will help readers make better choicesin their personal lives, their business lives, and about our collective welfare.                 

CHI TIẾT SẢN PHẨM

Mã sản phẩm:
9780062018205
Tồn kho:
0
Danh mục
The New York Times Best Seller
Loại bìa:
Paperback
Năm Xuất bản:
2018
Ngôn ngữ:
English
Số trang:
348
Tác giả:
Sue Meredith , Illustrated By&Nbsp; Christyan Fox

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