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[1825 days] Marketing by the Numbers

[1825 days] Marketing by the Numbers
[1825 days] Marketing by the Numbers
Mã sản phẩm:
9780814416211
Loại bìa:
Page Fidelity
Ngôn ngữ:
English
Tác giả:
Leland HARDEN; Bob HEYMAN
Thuê hoặc mua eTextbook
1825 ngày
240.500 VND

Hết hạn vào: 2030-12-24

240.500 VND

With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: • Predict, monitor, and measure the success of campaigns based in both traditional and Internet media • Align business and marketing goals • Concentrate on the right metrics rather than drowning in a sea of data • Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention tothe new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.
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