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[1825 days] Biomedical Communications: Purpose, Audience, and Strategies

[1825 days] Biomedical Communications: Purpose, Audience, and Strategies
[1825 days] Biomedical Communications: Purpose, Audience, and Strategies
Mã sản phẩm:
9780124967519
Nhà xuất bản:
Elsevier S & T
Loại bìa:
Page Fidelity
Ngôn ngữ:
English
Tác giả:
Miller, Jon D.
Thuê hoặc mua eTextbook
1825 ngày
1.447.000 VND

Hết hạn vào: 2030-12-22

1.447.000 VND

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

TOPICS COVERED:

* Using Research to Improve Biomedical Communications
* The Public Understanding of Biomedical Science
* Strategies for Communications to Consumers
* Public Attitudes Toward Biotechnology Issues
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Elsevier S & T

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