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[30 days] Visual Thinking: for Design

[30 days] Visual Thinking: for Design
[30 days] Visual Thinking: for Design
Mã sản phẩm:
9780123708960R30
Nhà xuất bản:
Elsevier S & T
Loại bìa:
Page Fidelity
Ngôn ngữ:
English
Tác giả:
Ware, Colin
Thuê hoặc mua eTextbook
30 ngày
366.000 VND
90 ngày
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120 ngày
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150 ngày
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180 ngày
548.500 VND
1825 ngày
1.218.000 VND

Hết hạn vào: 2026-01-22

366.000 VND

Increasingly, designers need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

• Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
• Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
• Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
• Steeped in the principles of “active vision,” which views graphic designs as cognitive tools.
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Elsevier S & T

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